Rana Florida ColumnsRana Florida Columns: LifeRecent News

Medium : Preparing our Schools for Reopening

As we begin to take our first tentative steps to re-open its economy, it is important that we begin now to plan for our kids’ eventual return to school — not just the K through 12 students, whose parents need to go back to work, but college students. Protecting the lives of each and every individual — students, faculty, support staff, and their loved ones at home — must remain our principle focus.

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May 12, 2020
Rana Florida ColumnsRana Florida Columns: WorkRecent News

Miami Herald : Opinion: How retailers and other small businesses can survive coronavirus pandemic

This global pandemic is not to blame for a trend that was already in place — it has only accelerated it. While government stimulus and small business loans, financing and subsidies may provide some small businesses with a measure of relief, many won’t have the cash flow, the savings, or the time to wait. Rents, suppliers, and staffs have to be paid.So how can not just retailers, but restaurants, bars, galleries, book stores, hair and nail salons, florists, and fitness centers move quickly to mitigate their losses and stay afloat over the next difficult months?

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March 30, 2020
Opinion EditorialsRana Florida - In the NewsRana Florida ColumnsRecent News

The Star: The border problem at Pearson airport

Canada prides itself on its reputation as an open, tolerant and caring place. Especially at our border, where the image of Justin Trudeau greeting refugees turned away from the United States was seen around the world. But, over the dozen years that we have lived in Toronto, we have regularly encountered problems when coming back home to Canada at Pearson Airport.

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July 17, 2019
Rana Florida - In the NewsRana Florida ColumnsRecent News

Biz Community: 7 tips to help you understand the creative class

Back in 2002, my husband, Professor Richard Florida, published the international best-seller The Rise of the Creative Class, an analysis of the forces that are reshaping our economy, our geography, the work we do, and our whole way of life. In it, he argued that just as our economy shifted from an agricultural basis to an industrial one in the late eighteenth century, we were entering a new epoch in which the most significant driver of economic growth is human creativity.

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June 4, 2019
Rana Florida Columns: WorkRecent News

THE CONSUMER REDEFINED: THE CREATIVE CLASS.

We know that the type of traveller targeted by the LE collective is a unique breed: creative, rebellious and unpredictable. That’s why we’ve collaborated with the Creative Class® Group, a global think tank comprised of leading researchers, academics and strategists, to bring you exclusive research and insight that will enable you to understand their very modern mindset.

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May 30, 2019
Rana Florida Columns: CityRecent News

National Ballet of Canada: MAD HOT BALLET: Desert Dream

Human expression has fostered joy, community and understanding in societies across time and place, helping individuals to connect in meaningful ways. Arts and culture tap into this universal drive toward expression and enrich our lives immeasurably, whether by promoting a sense of wellbeing, sharing ideas, cultivating beauty or prompting self-reflection and imagination. Our cities and communities would be sterile without the arts and the creativity and emotion they impart. We feel that dance is an important part of ar ts and culture and a power ful form of human expression, one that enhances our quality of life and contributes to our individual and social growth.

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May 30, 2019
Rana Florida - In the NewsRecent News

119 Corbo: Life & Style – Rana Florida

As a CEO, mother of two and frequent globetrotter, Rana Florida lives in the intersection of business, art, architecture, creativity and culture. But what of fashion, and where does it feature in her life? We needed to know, and so we met with the Creative Class Group CEO in the home she shares with her husband Richard, the international bestselling author, professor and urbanist. Their home is a perfect example of their design-led lifestyle, their vision executed by the ultra-creative firm Studio Pyramid and the interior designer Sasha Josipovicz.

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May 5, 2019
Rana Florida - In the NewsRana Florida ProfilesRecent News

Vogue:The Cool Girl’s Guide to Toronto

Take ten million trees, 3.9 million people, 180 languages and dialects, the 7th largest stock exchange, the longest street in the world, and a renowned film festival. Throw in universal healthcare, the 8th largest LGBTQ2 pride parade, and the most rollicking Caribbean street festival anywhere, and you have Toronto. North America’s fourth largest city might also be its least understood and, with a broad mix of cultures, the hardest to classify. At times, the scene here can seem disparate, caught between affected grunge and unsettling flash, complete with a campy cadre of overdressed socialites. But then again, part of this metropolis’s beauty lies in its ability to make most anyone feel at home.

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May 5, 2019
Rana Florida - In the NewsRana Florida Profiles

Be The Next Her: Rana Florida, CEO, The Creative Class Group + Author of Upgrade

What is your morning routine?

I usually get woken up with a karate chop blow to the face; sometimes coming at me from both directions by 1 and 2-year-old feet. I will then untangle my hair from a puppy or cat wrapped around my head for warmth before tiptoeing like a ninja out of bed at 6 am. I will then check and respond to a crazy amount of work emails, both from clients and my team. I’m OCD, so will make sure every bed is made in perfect military fashion, the house in order, and dog, cats, babies all fed and dressed. I’m trying to take 15 minutes each morning to learn to meditate and clear my head before starting the workday.

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May 5, 2019
Rana Florida - In the News

Superb Crew: An Interview With Rana Florida, Chief Executive Officer Of The Creative Class Group

Q: Rana, tell us more about your background. What were you doing before The Creative Class Group?

A: My parents – first generation immigrants from Jordan – drilled the importance of education into me and my siblings. They wanted us all to become doctors or lawyers. I was not drawn to either profession, so I went to business school without a clue as to what I would end up doing. I just knew that I wanted to land a high-level corporate job and I did just that, in Washington, DC. I was super excited by my six-figure salary and bonuses but was not happy. I was stuck commuting in traffic all day, I had crazy bosses and I had no control over my time and schedule.

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May 5, 2019
Rana Florida - In the News

The Reading List: Rana Florida – Satisfying My Curiosity

Rana Florida is a CEO, Entrepreneur and best-selling business Author. As Chief Executive Officer of the Creative Class Group, Rana Florida manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Starwood Hotels – to name just a few. Rana has over two decades of experience in corporate strategy, communications and marketing, having executed marketing initiatives for the likes of Disney Live and Starbucks. She is well known as a writer on business and leadership, having written for Fast Company, Inc.com, and the Huffington Post. Rana Florida has also served as a guest business analyst on The Today Show and been featured in The New York Times, Vogue Magazine, The Wall Street Journal and more. Her one-on-one high profile interviews have covered notables – from President Bill Clinton and First Lady Michelle Obama to Andre Agassi, and many more. Rana Florida has also been h

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May 5, 2019
Rana Florida - In the NewsRana Florida Columns

Miami Herrald: The end of the office

The Miami metro — which spans Miami-Dade, Broward, and Palm Beach counties — aspires to become a hub for entrepreneurship and innovation, and it is making dramatic progress. According to research conducted by the Miami Urban Future Initiative, a joint effort of Florida International University’s College of Communication, Architecture and the Arts and the Creative Class Group, both venture capital investment and venture capital deals have increased more than threefold in the region since 2005.

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May 5, 2019
Opinion EditorialsRana Florida Columns

The Inquireer: Philadelphia’s next challenge: Stemming the tide of America’s new urban crisis

Philadelphia has long been one of my favorite cities. Having grown up in New Jersey and gone to college at Rutgers, I’ve been visiting, and tracking, the city since the mid-1970s. I saw it in perhaps its most hard-pressed days and cheered on the stunning revival of its downtown area over the past decade or so. I’ve been visiting even more now, as the inaugural Philadelphia Fellow sponsored by Drexel University, Thomas Jefferson University, and the University City Science Center, where I have been working with local stakeholders and academics to benchmark where the city stands on key metrics and to develop strategies for the future.

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April 11, 2019
Rana Florida ColumnsRana Florida Columns: City

The Huffington Post : City Leaders Cower to Pressure to Remove a Stop Sign – Residents in a Fury

n July 2017, in response to a formal request from the North Rosedale Residents’ Association, the city of Toronto placed two new stop signs at the intersections of Glen Road and Roxborough Drive and Glen Road and Binscarth Road. A month after the signs were installed, the residents’ association requested that they be taken down.

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September 21, 2017
Rana Florida - In the NewsRana Florida Columns

Knight Foundation: HOW THE CREATIVE CLASS GROUP AND FIU’S COLLEGE OF COMMUNICATION, ARCHITECTURE + THE ARTS WILL WORK TO IMPROVE MIAMI’S URBAN FUTURE AT MANA WYNWOOD

Miami has been on a roll. It is attracting people at a rapid clip, it is a center of arts, culture and design, and its entrepreneurial ecosystem is growing. Today the region is at a critical inflection point. How can it grow further? How can it deepen its startup ecology? How can it ensure that its growth is inclusive, and that all Miamians can share in a new era of more inclusive prosperity?

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April 19, 2017
Rana Florida ColumnsRana Florida Columns: Work

The Huffington Post : Trump’s Muslim Ban is Bad For Business

Trump’s “Muslim Ban” (Executive Order “Protecting the Nation from Foreign Terrorist Entry into the United States”) has set in motion will be an unqualified disaster for American business and the economy. In his first press conference after the election, Trump modestly declared that he would be “the greatest job producer God has ever created.” Between the trade war that he is igniting with Mexico and China and his immigrant ban, he is setting the stage for an economic catastrophe that will make what happened in 2008 look like a hiccup.

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February 1, 2017
Rana Florida ColumnsRana Florida Columns: City

The Huffington Post : City Talk with Catie Marron

A former investment banker, the chairman of the board of directors of Friends of the High Line, a trustee of the New York Public Library, the editor of the acclaimed book City Parks: Public Places, Private Thoughts, and a contributing editor to Vogue, Catie Marron has just added a new book to her very crowded list of accomplishments: City Squares: Eighteen Writers on the Spirit and Significance of Squares Around the World.

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May 23, 2016
EventsRana Florida ColumnsRana Florida Columns: City

The Huffington Post : Challenges to the Creative City (VIDEO)

Thousands of people descended on Miami during the first week of December, 2015, to experience Art Basel Miami. On Thursday, December 3, hundreds attended a packed discussion on creativity and city building at the FIU Miami Beach Urban Studios. The global forum, CREATE: Miami, was hosted by Florida International University and Visiting Scholar and urbanist Richard Florida, and it brought together a veritable constellation of luminaries in art, architecture, design, fashion, and music.

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December 14, 2015
Rana Florida - In the NewsRana Florida Upgrade Features, Reviews and News

The Collative Pro Blog : Book Review – Upgrade by Rana Florida

This week we are bringing you something different, and that is a book review. Here at Collative Pro, reading is something that we do every day and we want to share some reviews on the books we read. Hopefully they can be as helpful to you as they have been to us. So lets kick off with the first book review – Upgrade: Taking Your Work and Life from Ordinary to Extraordinary By Rana Florida.

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October 12, 2015
CREATE: DetroitRana Florida ColumnsRana Florida Columns: City

The Huffington Post : Lessons From Other Cities at Detroit’s Global City Forum

What lessons can we learn from Detroit’s and other cities’ struggles to remake themselves? That is the question that will be at the heart of CREATE: Detroit, the first of what will become an annual ideas fest. Hosted by the renowned urbanist Richard Florida and the Creative Class Group in partnership with Rock Ventures, Shinola, M1/DTW, and Planterra, the program will bring together city builders, city leaders, place makers and urbanists from across North America to share their insights and best practices for building and rebuilding more creative and inclusive cities.

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June 10, 2015
CREATE: DetroitRana Florida ColumnsRana Florida Columns: City

The Huffington Post : A World-Class Global City-Building Forum: The First-Ever in Detroit

At the first annual Create: Detroit, by the Creative Class Group and sponsored by Rock Ventures, he will moderate panels with city-leaders, city-builders, place-makers, urbanists, and urban journalists from across North America, who will share what they’ve learned from their own ventures and observations in Miami, San Francisco, Toronto, New York, Las Vegas, and of course Detroit.

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May 20, 2015
Rana Florida ColumnsRana Florida Columns: LifeRana Florida Columns: Work

The Huffington Post : Tech Giants’ Freeze-Your-Eggs Policy Is Not Enough

The world’s most innovative and creative organizations should be dreaming up new ways to establish a better work-life balance for all their employees. Instead of holding out a carrot on a stick for would-be mothers, they should be establishing best practices to keep them engaged, productive, and excited about work while they raise their families.

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December 1, 2014
Profiles and InterviewsRana Florida ColumnsRana Florida Columns: CityRana Florida Columns: LifeRana Florida ProfilesRana Florida Upgrade Features, Reviews and News

Horizons : Floridas on Miami, Florida

During your Caribbean Cruise, you may dream of living in paradise, of packing it all up and escaping to the islands. While that’s a great fantasy, the reality of trying to make a living makes it less attractive. But there’s always Miami. No, really, Miami. It’s a great place to live. Just ask Richard and Rana Florida, the power couple behind the Creative Class Group.

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November 14, 2014
Rana Florida ColumnsRana Florida Columns: Work

The Huffington Post : Great Ideas Are Worthless Without Strong Execution

Most people think a Great Idea — a breakthrough discovery, a killer app — will make them wealthy beyond their dreams. But successful entrepreneurs know that Great Ideas are a dime a dozen. True success lies in the execution. Given the choice between a great idea and a limited execution team or a mediocre idea and a brilliant execution team, most great business leaders would choose the latter.

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November 7, 2014
Rana Florida ColumnsRana Florida Columns: Work

Fast Company : The Case For On-Site Day Care

Working mothers (and fathers) are making significant contributions to the U.S. economy and the companies that employ them, but they are doing so without the support that they need. Flex-time and other pro-family policies are not simply a “nice” thing that businesses can do for their employees. They make business sense too, as they reduce employee turnover.

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October 1, 2014
Rana Florida ColumnsRana Florida Columns: Play

The Huffington Post : Creative Entertaining: Cozy Autumn Dinners

As summer slipped away this week, the air is crisp and the leaves are falling, it’s the perfect time of year to entertain at home with friends over some hearty and delicious comfort foods.
Entertaining doesn’t have to be timely, expensive or fancy. Here are 10 tips to keep it simple yet sophisticated this season. And watch Creative Entertaining: Dinner at the Farm for more suggestions.

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September 25, 2014
Rana Florida Upgrade Features, Reviews and News

The Clever Life : Upgrade on the Go : Rana Florida Shares 8 Things That Make Her Smarter

Rana wants to upgrade you. As CEO of The Creative Class Group and author of the best-seller “Upgrade, Taking Your Work and Life from Ordinary to Extraordinary“, Rana Florida knows how to pump originality into the every day. She’s upgraded business development, marketing and global operations for the likes of BMW, Converse and Johnson & Johnson. Today she shares 8 things that make her smarter, from jet-setting iPhone apps to her favorite wireless gadgets.

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September 16, 2014
Rana Florida ColumnsRana Florida Columns: Work

The Huffington Post : How to Scale Your Business, Make a Profit and Do Good (VIDEO)

Starting with just $150,000 in venture capital and a $50,000 line of credit, Warby Parker has emerged as a fashion giant, selling over a million pairs of designer eyeglasses. More than that, it’s made the world a better place, donating an equal number of eyeglasses to needy people in the developing world while maintaining a net zero carbon footprint — and earning a substantial profit for its investors. I sat down with co-founders Neil Blumenthal and David Gilboa in their New York headquarters and talked to them about start-ups, risk-taking, collaboration, creativity, and entrepreneurialism.

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September 15, 2014
Rana Florida ColumnsRana Florida Columns: Work

The Huffington Post : 10 Steps to Getting a Raise

If you are afraid to ask for a raise, you are not alone. Most people, no matter how self-confident they are, feel quite anxious about this issue. But good work should be rewarded and most companies know that great talent is hard to come by and turn over costs are expensive. If you’re doing an outstanding job, your bosses will do what it takes to keep you. All that you need is a plan. Here’s one you can carry out in ten easy steps.

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September 2, 2014
Rana Florida ColumnsRana Florida Columns: Work

The Huffington Post : The Creative Class with Legendary Music Producer, Bob Ezrin

The Creative Class video series celebrates innovative creators across disciplines. This week features Bob Ezrin, one of the most commercially successful producers of all time. He’s worked with many of the world’s most important contemporary artists including: Pink Floyd, Alice Cooper, U2, Peter Gabriel, Deep Purple, KISS, Jay-Z, Julian Lennon, Nine Inch Nails, Taylor Swift, K’naan, will.i.am, Elton John, Lou Reed, Rod Stewart and many others.

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August 26, 2014
Rana Florida ColumnsRana Florida Columns: Play

The Huffington Post : Essential Rules to Being a House Guest

August is the most popular month for summer vacations, and if you are lucky, you have some friends who will invite you to visit them at their beach house, their mountain cabin, or their lakeside get-away. Before you accept their invitation, please make sure you’ve mastered these simple rules for house-guest etiquette, especially if you want to increase your chances of being invited again next year.

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August 25, 2014
Rana Florida ColumnsRana Florida Columns: Play

The Huffington Post : Creative Entertaining: Game, Set, Match!

The world’s oldest and most prestigious tennis tournament, Wimbledon kicked off this week gathering the world’s all stars. While 15,000 spectators will gather in Center Court at the All England Club almost 400 million people around the world are expected to tune from home. So whether you’re cheering for last year’s reigning British champ or this year’s French Open winner, what better time to don your tennis whites and host a viewing party for friends and family?

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June 24, 2014
Rana Florida ColumnsRana Florida Columns: Play

The Huffington Post : Creative Entertaining: Grilling the Perfect Steak

Steak on the outdoor grill: It’s the iconic summer meal, and doing it to perfection is an art that every man must master. This video shows him how. Old myths are shattered as he learns how to ensure a seared outside–with perfect grill marks–and a tender and juicy inside. From choosing the right cut to letting the meat rest, Creative Entertaining makes it easy to get this classic dish just right.

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June 9, 2014
Rana Florida ColumnsRana Florida Columns: Play

The Huffington Post : Creative Entertaining: Cooking with Kids

Running out of ideas for keeping your kids occupied this summer? This video shows you how to set up a cooking play date that lets kids do the creating while you stealthily impart lessons on nutrition, working together, safety in the kitchen, even how to adapt a recipe. Cooking with kids is not only the best kind of teachable moment for all sorts of life-lessons; it’s also more fun than any adult deserves to have.

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June 2, 2014
Rana Florida ColumnsRana Florida Columns: Work

The Huffington Post : Top 10 Travel Tips for Entrepreneurs

Whether it’s to meet suppliers or vendors, to analyze the customer base, assess the competition, or attend forums and events, entrepreneurs know that in order to succeed, they must travel. But when too much work, too many client presentations, and too many other needs all demand your attention at once, the added stress of dealing with the minutiae of travel logistics can hinder that very success. Here are my top 10 travel tips.

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May 28, 2014