Now that Florida has stimulated further debate about the correlation between location and happiness, OA publisher Warwick Sabin asked him to apply his theories to the American South, where a sense of place has always mattered most.
Whether you’re a city lover, have a keen interest in our economy, or an arm-chair social scientist seeking to understand global trends then this book will give you much to ponder.
Columnist Rheba Estante’s personal perspective on how your city of residence brings joy or sorrow.
PLACE matters. It affects your career chances, your choice of life partner, and, according to transplanted American economist Richard Florida, your chances for personal happiness and fulfillment.
Richard Florida presents a potent argument for why a few cities are emerging as extremely successful economic powerhouses, while most are in decline. Florida argues that we are now able to choose a place to live from cities around the country and all one needs to do is match a city’s personality and social possibilities with our individual needs and preferences also arguing that these needs can change with
different stages — early career, raising a family and retirement — of life.
In Who’s Your City, I make an argument about the importance of “place” in the global economy and how it is creating a spiky world…
In 2002, with his best-selling book The Rise of the Creative Class, Richard Florida kick-started a national conversation about cities can attract the kind of people that will help them grow and compete.