About Rana Florida
As Chief Executive Officer of the Creative Class Group, Rana Florida manages new business development, speaking events, marketing, consulting, and research serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Starwood Hotels – to name just a few.
As former Vice President of Marketing for HMSHost, the world’s largest airport developer, she brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing. Prior to that, she was Vice President of Communications, for Disney on Ice and Disney Live! through Feld Entertainment. She helped found and launch, CityLab, a new digital platform for The Atlantic where she also worked on events and programming for The Aspen Ideas Institute and Bloomberg.
Well known as a writer on business and leadership – for Fast Company, Inc.com, the Huffington Post, and the Miami Herald – Rana has also served as a guest business analyst on The Today Show. and MSNBC’s, The Cycle, has been a Fox News contributor for several years. She has been featured in the The New York Times, Vogue Magazine, The Wall Street Journal, Market Watch, CNN and The Globe and Mail .
She is also heavily involved in philanthropy including The United Nations Global Network on Digital Technologies and Sustainable Urbanization for UN Habitat, The Olympics Committee, Canadian Freestyle Ski Association, Silver Art Projects, The National Ballet of Canada, St. Mike’s Hospital Neo-natal Intensive Care Unit, Luminato Festival, Travel & Leisure Rebel Awards, Le Miami, The Design–Exchange, Isabella Blow Foundation, Girls E Mentorship, Toronto Symphony Orchestra, Airports Council International, Council for International Visitors, and The Founders Junior Council of the Detroit Institute of Arts.
Rana holds a Bachelor of Arts in communications and an MBA in marketing and management.
Her book, Upgrade—Taking Your Work and Life From Ordinary to Extraordinary was a ‘Business Best Seller,’ by Tattered Cover, the largest independent bookstore retailer in the U.S. and The Globe and Mail, Editor’s Pick.