About Rana Florida

As Chief Executive Officer of the Creative Class Group, Rana Florida manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Starwood Hotels – to name just a few.

She brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for Disney Live and Starbucks and events experience working with The Atlantic, CityLab, The Aspen Institute and The Knight Foundation.

Well known as a writer on business and leadership – for Fast CompanyInc.com, the Huffington Post, and the Miami Herald – Rana has also served as a guest business analyst on The Today Show. and MSNBC’s, The Cycle, has been a Fox News contributor for several years, and has been featured in the The New York Times, Vogue Magazine,  The Wall Street Journal, Market WatchCNN and The Globe and Mail .

Her one-on-one high profile interviews have covered notables – from President Bill Clinton and First Lady Michelle Obama to Andre Agassi, Nelly Furtado ,Tory Burch, and many more.

She is also heavily involved in philanthropic including The United Nations Global Network on Digital Technologies and Sustainable Urbanization for UN Habitat, The Olympics Committee, Canadian Freestyle Ski Association, The National Ballet of Canada, St. Mike’s Hospital Neo-natal Intensive Care Unit, Luminato Festival, Travel & Leisure Rebel Awards, Le Miami, Objekt USA-Canada, AMBI 2.0 Gala, The  Design–Exchange – DX Intersection, Isabella Blow FoundationGirls E Mentorship,  Toronto Symphony Orchestra, Airports Council International, Council for International VisitorsThe Founders Junior Council of the Detroit Institute of Arts and the Marketing Magazine Awards in Design.

Rana holds a Bachelor of Arts in communications and a MBA in marketing and management.

Her book, Upgrade—Taking Your Work and Life From Ordinary to Extraordinary was a ‘Business Best Seller,’ by Tattered Cover, the largest independent bookstore retailer in the U.S. and The Globe and Mail, Editor’s Pick.

Featured Video: Rana Florida on the Today Show

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