Rana Florida Books

Simply Jordanian

Middle Eastern Food Made Easy

Taking your work and life from ordinary to extraordinary

What could a graffiti artist, eminent neurologist, star athlete, celebrity chef, fashion designer, rocket scientist and Grammy award-winning musician possibly have in common?

In this groundbreaking new book, Rana Florida shares their formula, giving you the tools to achieve unimagined success in work and life. The best-seller Upgrade gathers the best practices not just from CEO’s and business executives but from entrepreneurs, innovative thinkers, and creative leaders and presents their philosophies in simple and actionable terms that anyone can put to good effect in their professional or personal lives from day one.

Despite their vastly different backgrounds and skills, her research concluded that there are seven key principles to achieving your business and life goals.

  1. Envision the future
  2. Find your passion
  3. Get creative
  4. Design your time
  5. Collaborate
  6. Take risks
  7. Embrace failure

Unfortunately, this is exactly what the majority of us don’t do. Instead of developing a real strategy to upgrade and optimize our lives too many of us just slog through life in a state of ‘managed dissatisfaction’.

Well, it is never too late to envision an entirely different future—or to actively upgrade your life. It’s not about finding more time, money or resources. Anyone can do it.

This entertaining and insightful guide delves deep into each principle, giving you the insights, tools, and inspiration to take your life from ordinary to extraordinary.

“You’ve been sitting in the coach class for too long, it’s time for your upgrade.”

Upgrade includes over 30 interviews with many of today’s leading thinkers and creative minds, including Sir Ken Robinson, Dan Pink, Mark Cuban, Andre Agassi, Kenny Scharf, ZahaHadid, Governor Martin O’Malley, Tory Burch, and Tim Brown.

Rana Florida is CEO of the Creative Class Group, whose clients include BMW, Starwood, IBM, Philips, Zappos, and Johnson & Johnson. She writes the Huffington Post column, “Your Startup Life” and is a regular HGTV contributor. She has appeared on The Today Show and MSNBC and in The New York Times. She lives with her husband, Richard in New York, Toronto and Miami.