Creativity

Urban Land Magazine : What Draws Creative People? Quality of Place

By November 2, 2012No Comments

Richard Florida explores why people—especially talented Creative Class people, who have lots of choices—opt to locate in certain places? What draws them to some places and not to others? Economists and social scientists have paid a great deal of attention to the location decisions of companies, but they have virtually ignored how people, especially creative people, make the same choices.

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