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The Rise and Uncertainty of the Creative Class
THE RISE AND UNCERTAINTY OF THE CREATIVE CLASS
DEVIN ROSS, MIDDLE TENNESSEE STATE UNIVERSITYFEBRUARY 15, 2017
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The Next Industrial Revolution
In an increasingly mechanized world, creativity has become the new capital. But, according to social scientists, the economy may not yet be ready for the coming paradigm shift.
By Devin Ross, Middle Tennessee State University
In every industry, technology has revolutionized the way we do business.
It has not only fundamentally changed the way products are made, sold and distributed, but also how companies compete, how they are managed and how they interact with their customers. Perhaps the industries most affected by these changes are those engaged in creating content, or “the creative industries.” These include all industries related to fields such as advertising, architecture, design, fashion, film music, publishing, television and I.T.
