Richard Florida is an expert on the role that cities play in economic growth. In his best-selling books The Rise of the Creative Class, The Flight of the Creative Class and Who’s Your City?, he argues that the strength of the 21st century economy lies in tapping the power of cities as places where creative people live and work.
Great cities speed up their metabolic rate to defy the previous generation’s imagination.
Richard Florida says New Brunswick may be lightly populated and relatively rural, but the province is well positioned both economically and geographically to do well in a continually shifting fiscal and social climate.
Given the chance to upgrade neighborhoods, live closer to family or relocate for a better job, many people wouldn’t hesitate. Last year, close to 40 million people moved in the United States, according to U.S. Census data released this month.
Florida points to growth and economic dominance of “mega-regions” as his premise and notes in his book’s sub-title that “the creative economy is making where to live the most important decision of your life.”