It’s not surprising that “growth hack” has become a popular buzz phrase for techies. Created by technology startups to drive rapid growth through cost-effective marketing, growth hacking may drive a quick and significant rise in users and revenue. Who wouldn’t want more money and recognition, fast and abundantly? Rana Florida, is the CEO of Creative Class Group and Huffington Post’s “Your Startup Life” columnist. Her recent book, Upgrade, brings perspective to the growth hack fix. Upgrade suggests that if technology entrepreneurs don’t change the way they view growth and success, a “growth hack” can only have so much impact.
adminMarch 20, 2014