Rana Florida — CEO of Creative Class Group and author of the Huffington Post column “Your Startup Life” — believes that there’s a more meaningful way to define success, both at work and in every other aspect of life. True success, as she sees it, is all about balancing productivity with passion and having a good time while you’re at it.
Most people believe that writing is the hardest part; once their book is published, they think, it will fly off the shelves. The reality is that they will be lucky if their book even gets any shelf life. The most important lesson that an author can learn is that the work doesn’t stop after you’ve turned in the manuscript. That’s when the hardest work begins. If you want your book to be bought and read by the widest possible audience, you have to start marketing it long before its publication date. Here are some simple tips on marketing that every author should take to heart.
McGraw-Hill Professional Business Insider Work Smarter Webinar Series features Rana Florida and her new book, Upgrade.
Is there anything more enticing than a promise to make your regular old life extraordinary? It was this premise that inspired Rana Florida to write her latest book, and the reason why a very swishy crowd gathered to celebrate the launch of Upgrade on Tuesday night. Held at the home of Suzanne and Mark Cohon, the party attracted a mix of Toronto’s most stylish and most social. It was certainly a who’s who of the city’s creative set—a group more likely to be featured as an Upgrade case study than those in need of the book’s advice.
Rana Florida at Canadian book launch party in Toronto for her new book, Upgrade.
Adapted from Rana Florida’s new book, Upgrade. We need to create a new definition of failure. Truly successful people embrace failure as part of the learning process, as an opportunity to grow, reflect, reinvent, and ultimately to push forward.
Adapted from Rana Florida’s book, Upgrade. Leaders who inspire, mentor, and teach — rather than dictate and order — will have more productive, more engaged and more loyal teams.
Through interviews with many leading figures, not just CEOs and business executives but entrepreneurs, innovative thinkers, and creative leaders, Rana Florida’s research concludes that there are seven key principles to achieving your business and life goals.
Rana Florida, CEO of the Creative Class Group and one of the key thinkers on the future of work, has just launched her first book, Upgrade: Taking Your Work and Life from Ordinary to Extraordinary. After interviewing some of the world’s most innovative thinkers, creative leaders and CEOs – such as Tim Brown, Dan Pink and Zaha Hadid – Florida’s research concluded that there are 7 key principles that make these people so successful.
