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Rana Florida – In the News

Rana Florida - In the News

The Reading List: Rana Florida – Satisfying My Curiosity

Rana Florida is a CEO, Entrepreneur and best-selling business Author. As Chief Executive Officer of the Creative Class Group, Rana Florida manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Starwood Hotels – to name just a few. Rana has over two decades of experience in corporate strategy, communications and marketing, having executed marketing initiatives for the likes of Disney Live and Starbucks. She is well known as a writer on business and leadership, having written for Fast Company, Inc.com, and the Huffington Post. Rana Florida has also served as a guest business analyst on The Today Show and been featured in The New York Times, Vogue Magazine, The Wall Street Journal and more. Her one-on-one high profile interviews have covered notables – from President Bill Clinton and First Lady Michelle Obama to Andre Agassi, and many more. Rana Florida has also been h

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May 5, 2019
Rana Florida - In the NewsRana Florida Columns

Miami Herrald: The end of the office

The Miami metro — which spans Miami-Dade, Broward, and Palm Beach counties — aspires to become a hub for entrepreneurship and innovation, and it is making dramatic progress. According to research conducted by the Miami Urban Future Initiative, a joint effort of Florida International University’s College of Communication, Architecture and the Arts and the Creative Class Group, both venture capital investment and venture capital deals have increased more than threefold in the region since 2005.

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May 5, 2019
Rana Florida - In the NewsRana Florida Columns

Knight Foundation: HOW THE CREATIVE CLASS GROUP AND FIU’S COLLEGE OF COMMUNICATION, ARCHITECTURE + THE ARTS WILL WORK TO IMPROVE MIAMI’S URBAN FUTURE AT MANA WYNWOOD

Miami has been on a roll. It is attracting people at a rapid clip, it is a center of arts, culture and design, and its entrepreneurial ecosystem is growing. Today the region is at a critical inflection point. How can it grow further? How can it deepen its startup ecology? How can it ensure that its growth is inclusive, and that all Miamians can share in a new era of more inclusive prosperity?

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April 19, 2017
Rana Florida - In the NewsRana Florida Upgrade Features, Reviews and News

The Collative Pro Blog : Book Review – Upgrade by Rana Florida

This week we are bringing you something different, and that is a book review. Here at Collative Pro, reading is something that we do every day and we want to share some reviews on the books we read. Hopefully they can be as helpful to you as they have been to us. So lets kick off with the first book review – Upgrade: Taking Your Work and Life from Ordinary to Extraordinary By Rana Florida.

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October 12, 2015
Rana Florida - In the NewsRecent News

Silicon Angle: When a growth hack is not enough: Rana Florida explains the ultimate “Upgrade” #CultureBYTE

It’s not surprising that “growth hack” has become a popular buzz phrase for techies. Created by technology startups to drive rapid growth through cost-effective marketing, growth hacking may drive a quick and significant rise in users and revenue. Who wouldn’t want more money and recognition, fast and abundantly? Rana Florida, is the CEO of Creative Class Group and Huffington Post’s “Your Startup Life” columnist. Her recent book, Upgrade, brings perspective to the growth hack fix. Upgrade suggests that if technology entrepreneurs don’t change the way they view growth and success, a “growth hack” can only have so much impact.

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March 20, 2014