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Rana Florida Columns

Rana Florida ColumnsRana Florida Columns: WorkRana Florida Upgrade Features, Reviews and News

The Huffington Post : How to Market Your Book

Most people believe that writing is the hardest part; once their book is published, they think, it will fly off the shelves. The reality is that they will be lucky if their book even gets any shelf life. The most important lesson that an author can learn is that the work doesn’t stop after you’ve turned in the manuscript. That’s when the hardest work begins. If you want your book to be bought and read by the widest possible audience, you have to start marketing it long before its publication date. Here are some simple tips on marketing that every author should take to heart.

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September 23, 2013
Rana Florida ColumnsRana Florida Columns: WorkRana Florida Upgrade Features, Reviews and News

The Huffington Post : Risky Business Is Good Business

Excerpt from Rana Florida’s new book, Upgrade on risk taking. For most people, assessing and accepting risk takes a severe emotional toll; it causes fear and confusion and it can lead to stress and fatigue. Life is already risky, many of us think — why ‘rock the boat?’ But most successful leaders, thinkers and innovators understand that new opportunities and rewards come only after taking risks.

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September 3, 2013