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Newsweek : Blue-Collar Blues

Rather than consign nearly half of the nation’s workers to relatively low-paying jobs, why not use the recession as an opportunity to make over service work into something fulfilling and analytical, hopefully with higher wages? So asks Richard Florida, professor, social scientist, and author. Following the release of his latest tome,The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity, NEWSWEEK’S Nancy Cook asked Florida about his vision for “upgrading” the service economy.

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May 18, 2010
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Minyanville : Shrinking the American Dream

We’re going through what University of Toronto urbanologist Richard Florida calls “the Great Reset,” the title of his new book. There is a realization that our consumption-based lifestyle will have to change if we’re to enjoy a sustainable standard of living. Everything is being reevaluated during the Great Reset.

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May 17, 2010
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The Gazette : Cities: SMALL is the big idea

Local entrepreneurship, arts and cultural industries … have become the core stuff of economic development, writes Richard Florida in The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity. Please see the excerpt.

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May 15, 2010