Does living out beyond fit into Richard Florida’s thinking on the great reset he claims our society is starting to experience?
To Californians weary of reports of government insolvency, soaring unemployment and foreclosure nightmares, economic development expert Richard Florida has somewhat of a sunny forecast.
Florida points out that the sorts of service-sector jobs the U.S. is on track to create the most of in coming years—for home health aides, customer service workers, food preparers, retail sales clerks—don’t necessarily pay all that well, and certainly not as well as the manufacturing jobs they are replacing.
Jonathan Chevreau’s review of Richard Florida’s latest book, The Great Reset with outlook on Toronto.
Richard Florida’s new book, “The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity.” equates the current moment to the nation’s two earlier major economic meltdowns — the Long Depression that followed the Panic of 1873 and the Great Depression of the 1930s. The reset that followed each of those episodes transformed the American geography in ways that fit perfectly into the new model for prosperity. It’ll happen again this time, says Florida, but it won’t be quick and easy.
Author and Professor Richard Florida discusses his book, “The Great Reset.” Florida directs the Martin Prosperity Institute and is a professor of Business and Creativity at the Rotman School of Management, at the University of Toronto. He founded the Creative Class Group, a firm charting new trends in business.
More and more workers are plugging in and taking meetings at places, like Starbucks, that aren’t home or the office. Richard Florida on why this trend will change our business world.
Periods of crisis and creative destruction such as the current one are when new categories of jobs are created as old categories of jobs are destroyed. The key to a sustained recovery is to turn as many of these – as well as existing lower-paying jobs – into better, family-supporting jobs.