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Advertising Age : Looking Into the Future: Shrinking Houses, a Growing Organic Market and the Importance of Data

By August 5, 2010No Comments

In a Q&A with Richard Florida and in his latest book, “The Great Reset,” he talked about how housing is going to change and become a more reasonable part of our budgets. Beyond tanking housing values (and foreclosures) that we see all around us, how exactly is that going to work? Here are the extended outtakes from the interview on the subjects of housing, organic food and the need for more good data.

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