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Rather than consign nearly half of the nation’s workers to relatively low-paying jobs, why not use the recession as an opportunity to make over service work into something fulfilling and analytical, hopefully with higher wages? So asks Richard Florida, professor, social scientist, and author. Following the release of his latest tome,The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity, NEWSWEEK’S Nancy Cook asked Florida about his vision for “upgrading” the service economy.

We’re going through what University of Toronto urbanologist Richard Florida calls “the Great Reset,” the title of his new book. There is a realization that our consumption-based lifestyle will have to change if we’re to enjoy a sustainable standard of living. Everything is being reevaluated during the Great Reset.

Richard Florida’s, The Great Reset, examines how the financial crisis could spark real change.

Richard Florida, an author and professor, wrote the following piece in response to an article by BNET’s Jessica Stillman, ‘Do Guns and Oil Outearn Brains.

Local entrepreneurship, arts and cultural industries … have become the core stuff of economic development, writes Richard Florida in The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity. Please see the excerpt.

Urban theorist Richard Florida says so many people are trapped in homeownership today that it’s harming our economy.

Richard Florida explains why long commutes used to make sense — and why they no longer do

Part 1: Richard Florida talks to Don Peck about how the great American cities rose out of the Industrial Revolution

As Michael Lewis explained to us yesterday, there is no question we’ve just been through the worst economic crises since the great depression. As we begin to recover, we all wonder what will be different? What lessons will we take away? It should be clear by now that enough has changed that we can’t solve everything just by regulating Wall Street. We will each have to find ways to reform ourselves and our values to reflect the changing economy, strained resources and a new emphasis on what constitutes real value. All of this is what bestselling author, public intellectual and economic development expert Richard Florida calls The Great Reset.

Richard Florida, who wrote a widely-quoted book about revitalizing cities by attracting “the creative class,” has penned a new book about changes wrought by this financial crisis – especially in housing. It’s titled “The Great Reset.”