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President Obama tries to be optimistic, but concedes that the Great Recession won’t go away fast. Others compare it to the Great Depression as a signal of momentous economic change. Also, scientists decry ruling halting embryonic stem cell research. On Reporter’s Notebook, are interest rates on credit cards going in the wrong direction?

As the manufacturing economy ‘resets’ to knowledge and service, firms who unlock their workforce’s creative potential will be the winners, says author Richard Florida.

The fiscal and monetary fixes that have helped mature industrial economies like the United States get back on their feet since the Great Depression are not going to make the difference this time. Mortgage interest tax credits and massive highway investments are artifacts of our outmoded industrial age; in fact, our whole housing-auto complex is superannuated.

Richard Florida, author of the new book “The Great Reset” speaks at the 2010 Aspen Ideas Festival about how new ways of living and working can create a post-recession prosperity.

Florida is the author of the bestseller, “The Rise of the Creative Class,” which received the Washington Monthly’s Political Book Award and was cited as a major breakthrough idea by Harvard Business Review. He also wrote, “Who’s Your City?” in which he argues that where we live is becoming increasingly important.

Kai Ryssdal talks to Richard Florida, the author of “The Great Reset.” Florida isn’t so sure the recovery is upon us just yet, but rather a “generational shift” towards a better financial and social system.

In a Q&A with Richard Florida and in his latest book, “The Great Reset,” he talked about how housing is going to change and become a more reasonable part of our budgets. Beyond tanking housing values (and foreclosures) that we see all around us, how exactly is that going to work? Here are the extended outtakes from the interview on the subjects of housing, organic food and the need for more good data.

Author and Futurist Richard Florida Predicts a More Urban, Creative and Service-Focused Market.